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Primary Arms Optics

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Primary Arms Optics was founded in 207 in Houston, Texas in the United States.  It was founded as an online store that offered sport optics products and accessories related to firearms from a list of international brands.

In its early years Primary Arms was very successful meaning the company decided to introduce a new range of high-quality products under its own brand name. The idea was to offer sorting optics of high quality and attractive features to everyone at affordable prices. This was done so by the company opting for the outsourcing business model which had been quite popular among other American brands.

The founders behind the company began contacting optics manufacturers from Japan and China. Quite soon, Primary Arms rifle scopes, prism scopes, red-dot sights, and optical mounts were introduced to the North American market.

All products from Primary Arms Optics are outsourced from factories in the Asia Pacific. The premium-quality Platinum rifle scopes are sourced from Japan, while the entry-level and affordable variants are manufactured in China. Contrary to what many people believe, the products from Primary Arms are unique in all aspects compared to more affordable products manufactured in China. Whilst the production is based overseas the design process is carried out by a development team in Houston.

The company places special emphasis on the quality and performance of its products. Until 2019, all rifle scopes from the company were offered under Primary Arms branding, however, to make it easier for customers to choose between multiple price classes, four variants, i.e., Classic, Silver, Gold, and Platinum were introduced in 2019 which have since become popular.

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